Real juicy story – the big story of Juicy Couture
Pamela Skaist-Levy and Gela Taylor (wife of John Taylor of Duran-Duran) founded Juicy Couture in 1994. The company started as a design signature shirts. The look of society changed radically in 1999 with the entry of Tho into denim and sportswear market. After is the question of the company is most famous for "the track." The order of the day is come in velvet, plush, and cashmere. The elements that made him so famous these combinations have been there riding Drawing and form cord pants zip hooded with a maximum capacity in a variety of attractive colors. Skaist-Levy and Taylor, as most fashion magazines have been as popular as tracksuit little black dress.
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In 2003, Juicy Couture was acquired by Liz Claiborne, Inc. for an undisclosed sum of several million dollars. Quite a feat for a company selling track suits, "Juicy loves Martha T-shirts, ruffled dresses and velvet tube. All items are manufactured with Juicy Couture signature logo businesses, support terriers too high a shield bearing three hearts and love P & G (Pat and Gela) Juice creators. The crown is up while under a flag Fleet Juicy Couture highlight the theme "Made in the Glamorous USA"
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Juicy Couture label has reached the summits of the labels as Gucci, Guess and DKNY. This was achieved through a brilliant marketing ploy. Cultivated relations with the Hollywood community leadership and celebrity guests such as JLO, Cameron Diaz and Madonna's Store for freedom. Then they had these famous women have photographs taken with these elements and that concept raised the label to the status of "Chic Couture."
Fast forward to today and under the auspices Liz Claiborne Juicy Couture markets many items in many categories. They are men and women's collections, children's collections, as well as a mix of fashion accessories, as jewelry, handbags and swimwear.
In the past 14 years have seen a lot changes, but one thing that is not Skaist-Levy and Taylor are still head of the most prolific of the organization as co-chairs.
About the Author
Roy Leadwell is an expert in the field of Fashion.
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