What do Madonna, Britney Spears, Snoop Dogg and Sylvester Stallone all have in common? No, this is not the newest romantic scandal in Hollywood – In recent years, a clothing line was used by all these celebrities and many more. This is not Gucci, Louis Vuitton, Burberry, Ed Hardy is the hottest new clothing brand by French designer Christian Audigier.
Ed Hardy clothing takes its name from the man who inspired the line, Don Ed Hardy. Hardy is considered one of the best tattoo artists in the world and the tattoo community, is called "the godfather of modern tattoo". His Japanese meets American style is very original and highly sought in the world.
Christian Audigier, who had previously designed lines for brands such as Urban Outfitters, Diesel and Von Dutch, saw a great opportunity in the Hardy's work. He approached Hardy in 2004, with the idea of a clothing line around his artwork and tattooing. Audigier Hardy granted a license to use his work, and Ed Hardy clothing was born.
Ed Hardy clothing is fast becoming a worldwide sensation, but it took a new range of more elite Hollywood celebrity. Madonna is Ed Hardy hats and t-shirts almost every day, and Britney Spears recently filmed massive raids author warehouse in California.
The reason for this success is the unique style of marketing Audigier. Networks is more than any other designer to encourage customers to use the clothes as often as possible. When one considers how many times some of these celebrities have been photographed, there ends up being a very lucrative advertising. Giving away free merchandise is much more cheap duplication of hundreds of thousands of dollars to use the same celebrities in advertising campaigns. In fact, the official website of the brand has a "celebrity" section of the gallery is a selection of photos of customers with various celebrities Audigier.
The line is, however, not only for celebrities. It that the designer chains go, it's very cheap, $ 62 girl shirts and $ 57 for men. It is also interesting Note that the set is based on a style of tattoo which has lasted for decades, so you can buy clothes, knowing that the range of Ed Hardy fashion anytime soon.
Ed Hardy Shirts are designed by Christian Audigier. Every Ed Hardy Shirt is based on an original tattoo design by artist Don Ed Hardy.
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