Coach Brand Profile
1941 in New York, Manhattan, six leather artisans are based on the refined craftsmanship, located in an attic in the workshop style family to produce high quality leather COACH brand was born. The brand is also the U.S. market by the trademark leather longest and most successful.
As one coach, founder Liu Frankford baseball first production of a pair of gloves for the traditional search of inspiration. He found the receiver more use the right more, so they learn their techniques, and after careful handling will be strong and durable soft leather baseball glove is resistant. This presents Leather fascinating lines and requires no maintenance of complex skills, but also to preserve the original appearance.
In 1950, the coach has up dozens of classic style, the proportion of bus design of the bag moderate. Quality and durability of these bags, exquisite art, women consumers in the United States to build a good reputation and has become the trademark leather USA.
However, the mark COACH design style has been very satisfactory, though of good quality, but as Gucci, Prada and other fashion leather fashion in the United States of Europe will rapidly dominate the market, some old customers began to leave COACH, COACH make face enormous competitive pressure.
In 1996, to claim his women's traditional customers, the coach begins large-scale strategic adjustments, and some of the location of advertising showing young consumers. First coach to readjust the management company and a partial shift from manufacturing to Asia, Central America and Europe. At the same time, the coach extended the range of products, new products, including watches, shoes, jewelry, hats, scarves and gloves.
In 2001, the pitching coach of branded products, which including handbags, hats and accessories, etc. These products have a decorative chain C "-type model is also the COACH brand to promote the" legend American "part of the marketing strategy. Spring 2002, the coach has launched a series of Men's products, including shoes, scarves, bags, suitcases, handbags, belts and many other categories.
COACH leather has always stressed the practice, even a keychain or zero for all the awards, also the largest relevance. In addition, the coach insisted that the hand and using high quality materials and sales of premium products, a further examination of the bag attached to the coal used in cleaning and maintenance, or special leather bag Coach cleaning agent to maintain the color and supple leather, features durable.
car design Kauf whisper Former Deke became chief designer of the score, the coach while retaining the classic features, but also part of a modern urban style. Krakau husband launched "ERGO" range of product lines, simple, colorful and become the representative of COACH spirit of New York. COACH permanently recent years the classical tradition of the United States for inspiration, and the integration of design modern America, the folklore interpretation of perfect balance.
COACH currently more than 200 stores across the United States, there are hundreds of points of monopoly abroad. It is the style of product each year for the consumer advice of high-end 5000, only annual costs to over $ 300 million. In the magazine "Forbes" world prestigious journal 100 Award in the luxury brand COACH list each year.
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